Personalized Advertising. In a world of extreme connectivity, making a quality connection is more important than ever. Strategy Farm empowers your brand with real insights that connect you to your desired audience - in the right place, at the right moment, in the most authentic way possible.
Personalized advertising allows you to make deep meaningful connections without sacrificing big brand success. Our personalized connection planning process ensures that the content, people and advertising a consumer seeks - even craves - finds them.
Right now we live in a world where every connection we make and influence has the potential to be personal. Anything else is a just a bad connection.
Laurel started Strategy Farm to create a client-centric organization, one that can truly deliver on the agency’s personalized marketing approach. From Johns Hopkins Medicine to Verizon Wireless, Laurel is most proud of the team’s ability to deliver business results and transformational brand ideas. Laurel brings a history of strategic marketing successes to “Strat Farm” and an even more impressive history of building great agency culture.
Pam believes that her two best career choices were: staying true to her passion for working on great brands and deciding to join Laurel at Strategy Farm in its infancy. Pam is the driving force behind the agency’s innovation and brings the cultural spark that makes it home to great clients. Pam has spearheaded integrated campaigns for the best brands in the world, including Verizon Wireless and Johns Hopkins Medicine.
Bill began his career working at one of the first database marketing consulting firms. Since then he has driven successful business results for clients in sectors from automotive to weight management. Bill headed the worldwide database marketing department at McCann and eventually started DataTech Concepts. Bill has been a member of the Strategy Farm team from day one and has had a dramatic impact on all of the agency’s clients.
Lillian has been innovating media for the past 25 years at some of the very best agencies. As part of the Strategy Farm team, Lillian brings together media, brand planning and business strategy to create phenomenal results – even with the most modest budgets. From The New York Times to the USTA to Capgemini, Lillian delivers integrated media and marketing solutions that excite her colleagues and clients alike.
Andrei started his career as a marketing analyst and broadened his expertise to include loyalty marketing thought leadership, strategic planning and social media consulting. He joined Strategy Farm from Digitas and has been a part of today’s Strat Farm team since the mid-90’s, working on clients such as Pepsi, Chase, Yahoo!, Sirius and AOL. Andrei brings true marketing transformation to the agency’s clients – particularly in the digital and social media space.
We partnered with Johns Hopkins Medicine in 2009 to help position the iconic institution among avid health information seekers. The Promise of Medicine campaign was conceived not only as a platform that Hopkins could embrace as an internal rallying cry, but also as a highly targeted, response-driven consumer campaign to raise awareness for the hospital as a destination for innovation, compassionate care, and hope.
Weight Watchers epitomizes personalized marketing. Our personal marketing and creative approach to direct and digital has been a great fit for a brand that inspires long term behavior change for millions each year. Weight Watchers is the destination brand, online and off, in the category and they inspire us every day.
Our relationship with Verizon Wireless dates back to the inception of the company. We have provided strategic leadership to Verizon Wireless – America’s Most Reliable Wireless - in retail advertising, CRM, acquisition and for point-of-sale efforts every step of the way.
As agency of record for Capgemini North America we are responsible for branding, CRM initiatives, strategic planning and social media. We are partners in the truest sense of the word and proud to have added this prestigious multi-national brand to our roster in 2010.
USTA Members see themselves as “warriors on the court” and tennis as a personal battleground. Our team developed the “It’s Your Game” integrated messaging platform, website, and online tools which changed the game for community tennis and USTA membership.
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